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Article Writing - an Effective Way to Improve your PR

 Article Writing - an Effective Way to Improve your PR


Learn About the Many Benefits of Using Article-Directories!

Using Article-Directories you're not only provided with a central location for submitting and promoting all of your articles, you also have the key to a powerful resource for website owners and ezine/newsletter publishers who are searching for excellent content to share with others!

When you set up your account with an Article-Directories, you can immediately begin submitting your articles. Writing and submitting articles is an extremely powerful method for promoting your websites, products, and services. Here are just a few of the benefits you'll receive by submitting articles to an Article-Directory:

=> Increase the incoming links pointing to your website - Search engines use links as a gauge for determining how "important" your website is. Search engines view each link pointing to your site as a "vote" and the more votes your website receives, the higher the rankings!

=> Boost your website traffic, sales, and newsletter options - When you submit articles to an Article-Directory, your articles can be picked up by other websites, newsletters, and ezines. This will create additional traffic and result in more exposure!

=> Gain "expert" status and become recognized as an authority in your field - By publishing quality information packed articles, you'll soon enjoy the status of being seen as an authority on your topic. This can lead to joint ventures and many other exciting opportunities that you would have never enjoyed otherwise!


If you are a website owner or a newsletter/ezine publisher, an Article-Directory provides you with a dynamic resource of relevant, on topic content that you can use free of charge. Just grab the articles you want to use, leave them in their original state complete with the resource box providing credit to the author, and use as you wish!

All Article-Directories have many different categories of content just waiting for you to uncover! Here are some ideas for using the content to benefit you:
# Use articles on your website to provide your visitors with more useful content and keep them coming back for more.
# Use articles on your blog to keep it fresh and updated daily with great information.
# Send articles out to your newsletter or ezine subscribers and provide them with fresh insights on the most popular of today's topics.

No matter how you end up using any Article-Directory, we're sure that you'll benefit greatly and we hope that you continue using our directory for years and years to come as we continue to grow. We're always looking for ways to improve so if you have a suggestion, don't hesitate to let us know!

Article Writing: Can It Help My Direct Sales Business?

Question: How can I get long-term advertising for my Direct Sales website without spending a fortune?

Signed, Direct Sales Mom

Dear Direct Sales Mom,
Very often, people in Direct Sales don’t realize they can benefit from the same methods of internet marketing that other online businesses use. Writing and submitting articles is one of those methods of marketing that is extremely effective for Direct Sales businesses.

If you’re unfamiliar with the way article marketing works, basically, you write and give away helpful, informative articles. Why would you work so hard and give away your information? Look at the bottom of this article. There you’ll see my name and a brief bit of information about what I do. I didn’t pay for that advertising. It’s free. 

So, how does it work? You write an article about a topic that you are interested in – usually one that relates in some way to your business. If you sell makeup, there’s no point in writing about forest fires. So, show your expertise and share your love of what you do in a brief article. Then you’ll want to find article directories that will accept your article. You’ll submit your articles to the directories, including your author bio and a link to your website.

Website publishers, blog owners, and ezine publishers will search the directories and find interesting articles to share with their readers. When they use one of your articles, they’ll include your author bio at the end with a clickable link to your website. Voila. You just scored some free traffic.

As long as your company allows you to link to your website, (and I realize that some don’t) – you can use article writing to grow your customer list and your team. 

If your company does not allow links to your website, you may be able to set up a lead generation page to get people’s information. Or you can send them to a newsletter sign up page where you can get them on a list where you may talk more freely about your products in your newsletter. Just be sure to check with your company policies and procedures before investing too much time and energy into writing articles.

Now get writing!

Article Writing: Can It Help My Online Store?

Question: My online store can’t make money unless I get traffic, but I can’t afford to keep buying advertising. What can I do? I feel so discouraged. 
Signed, Lonely in my Store

Dear Lonely in my Store,
First of all, you are NOT doing anything wrong. Online businesses take time and can get frustrating, especially in the first year. 

If your online store is lonely, and you’re watching the dust balls collect, waiting for traffic to come and buy, it’s easy to get discouraged. As soon as the advertising ends, so does your traffic – if you’re even getting any results from your advertising at all.

What if you could get visitors to your website – free? And, not only that, but the visitors keep coming for years? One of the best methods of generating traffic to your website is by writing and sharing articles. This is not ‘get rich quick’ and it’s not a scam. It’s just plain old fashioned marketing with a twist.

Now, even if you aren’t a writer, you can use this method of getting traffic. It doesn’t take a degree in Literature to succeed in article marketing. All it takes is a little time and energy. If you have that – you can get traffic to your website.

So, how does it work? Well, it’s working right now. Look at the bottom of this article and you’ll see … me. I didn’t pay for this advertising, but you’ll see a link to my website right there, plain as day, just for writing and sharing this article with website publishers.

It’s actually quite simple, and it is underused, especially in work at home mom businesses.

All you need to do is write a short, simple, helpful article about something related to your online store. If you sell makeup, then write an article about how to choose a foundation color, or how to care for your skin during the winter. Then, after you’ve written your article, you submit it to the article directories. 

Article directories are libraries of free articles. They are collections of articles that website and blog owners can use on their sites for free. The only stipulation is that everyone who publishes your article must include your author bio at the end which is where you include your website URL and some fascinating information about your wonderful online store.

So, now that you see how simple this free method of generating traffic is, I hope you give it a try. You’ve got nothing to lose and much to gain.

Article Writing - The New SEO Master Tool - Part 1

Since search engines were invented, there has been a constant head to head between the search engine algorithm writers and webmasters.  Every time the algorithms changed the webmasters tried to outwit them.  The internet is full if conflicting SEO advice on how to achieve top rankings. This article hopes to clear up some of the confusion.

In the beginning it was sufficient to have an adequate amount of keywords on your website in order to rank highly in the search engines. This led to keyword spamming, a practice which still continues today amongst inexperienced webmasters.

Then along came Google and the goal posts shifted.  Google put more emphasis on webpage linking,  Their thought was simple - if one website had a link to another website, then it was as if the first website was placing a vote of confidence for the second website's content and therefore the second website must be useful and relevant to the readers of the first website.  Thus the Google Page Rank was invented.

Soon the webmasters and internet marketers got to work.  This saw the emergence of link forms and reciprocal linking sites.  Internet marketers declared that the more links that appeared on your site, the higher it would rank in Google.  Suddenly link pages from websites started to run into multiple pages as the race was on to exchange links with whoever would agree.  Some sites started to have thousands of links point to their sites and began rising in the search engine rankings.

Of course the game of cat and mouse with Google continued as the search engine giant once again changed its algorithms.

It is now widely accepted that previous linking strategies are failing because of what Google now expects from links.

RELEVANCY

Google expects links on a site to be relevant to the readers of the original site.

ONE WAY LINKS

Google gives a much higher priority to one-way links without a reciprocal link in return.

ANCHOR TEXT

It is better for the anchor text (the actual text that contains the link) to be keyword relevant to the content and also to vary as numerous instances of the same anchor text without variance can be interpreted as keyword spamming.

The importance placed on the above factors has all but eliminated the effectiveness of previous linking strategies.  Most links on link page directories were exchanged with any site who would reciprocate.  Therefore most of these sites were not relevant to the original site.

The reciprocal linking strategy also negates the one-way linking preferred by Google.  Most link directories contain the same anchor text in all links, as this anchor text was advertised on the "link to us" page.

Therefore Google now looks upon these reciprocal link directories as having no value.  They do not distribute page rank and therefore do not help the ranking of your website.

That is why I now describe article writing as the new SEO Master Tool - please see Part II of this article for the reasoning.

Article Writing - The New SEO Master Tool - Part II

Article writing is now a major weapon in search engine optimisation.  If you have read Part I of this article you will see why previous linking strategies are failing miserably.  As the major search engine, Google now expects links in order to increase your site ranking to be:

1 Relevant
2 Varying Anchor Text
3 One Way Links

These rules display that more of a natural linking strategy need to be evolved.  

Writing expert articles about the content of your website helps to achieve the three objectives above.

First of all, you are able to place links within the resource box of your article pointing back to your website.  Some article directories even allow you to place links within the article body itself.  Therefore any link text that points back to your website is highly relevant to the article content itself, and your sire.

It is possible to vary the anchor text from article to article while still keeping it keyword orientated and most importantly, relevant.

By submitting your article to article submission sites, you are not committed to place a reciprocal link back to the article site on your website.  This ensures that the link to your website is one way.

By writing many quality articles, you will start to be recognised as an expert in your field.

You can see how writing articles about the subject of your website can be a master SEO tool.  However, things get even better.

Ezine authors and webmasters also regularly scour these sites for fresh content for their ezines and websites.  Your article is free to be distributed and republished as long as it remains intact, with the resource box and all links live.

What this means is that each article can potentially create hundreds or thousands of backlinks to your website, each of them relevant, varying in anchor text and one way.  Not bad for about 30 minutes work.  So the advice is simple - get writing, or if you feel unable to write your own articles, get someone to write them for you!

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Alleyoopmarketing.com General Tips and Tricks for Your Business buzz news viral blogs today