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What is Niche Marketing?

 What is Niche Marketing?

The word 'niche' is defined as: "A special area of demand for a product or service". 'Marketing' is defined as: "The opportunity to buy or sell". If you put the two works together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general. 

Oftentimes big businesses use niche marketing. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function machines to large businesses. 

One of the things that make niche marketing so attractive to sellers is that their advertising budgets go further. It costs less to advertise to a specialized market than it does to advertise to a broader market. 

Niche marketing must be designed to meet the unique needs of the targeted audience. Niche marketers must tailor their product to meet those unique needs. If, for example, you have designed a product to make poodle grooming easy enough for the untrained professional to do it, those who own poodles will be most interested in your product. Those who own Blood Hounds or cats couldn't care less. If you have written an e-book that will explain how to start and succeed at an online business, those who are looking for that information are your niche market. Those who are happy doing what they are doing are not interested at all. 

Niche marketing is a very effective and cost efficient way to advertise and sell specific products or services to a specific audience or, hopefully, buyers of that product or service.

What Is the Most Important Benefit to Submitting Articles to Article Directories?

The latest craze in internet marketing is writing articles and submitting them to directories. There are several reasons why this is so popular. The main reason is that it works. Submitting articles to directories achieves the impossible; it actually attracts visitors and possible customers to your web site. 

Let us assume that you have already written your article, proofread and corrected all spelling and grammatical errors, and posted it to a popular article directory. What happens next is undoubtedly the most important and beneficial aspect of writing and submitting articles. The magic begins when your work shows up online at the submitted directory. 

Search engines have special programs called spiders that “crawl” or follow links from one web site to the next. When a search engine spider lands on a web site, it “indexes” or saves a copy of the web page on the search engine’s server. After that, the search engine can display that web page in the search results pages.

When your writing is displayed, the search engine spiders will index your article on the directory’s site. Then it will follow the link you have placed in the author’s information section and visit your web site. After indexing your site, the search engine will add it to their server and begin displaying it in the search results pages. In order for your site to be found by users of the search engines, your site must be visited and indexed by the search engine spiders. Submitting articles to directories is the easiest way to make this happen.

However, you can speed up the process by submitting your writing to multiple directories. Generally speaking, the more links you have pointing to your website, the more often the search engine spiders will visit and index your site. This will usually allow the interior pages of your site to be indexed faster. Also, if you update the information in your site, the changes will show up in the search engines faster.

This technique is a great way for new sites to get indexed by search engines without having to exchange links with other sites or purchasing costly one way links from authority sites.

There are many more benefits to submitting your articles to directories, but this is the most important one. After all, if the search engines can’t find your web site, how will potential customers find it?

What Niche Marketing is Not

Niche marketing is not about trying to sell your product or service to the world at large. As a small businessperson, you couldn't afford that kind of multi-million dollar advertising budget. It isn't possible. You can, however, with only a computer, an Internet connection and a good idea sell to a smaller audience using niche marketing. 

Niche marketing is not about trying to compete. Competition is taken out of the equation when you do niche marketing. You aren't out there in the world lined up beside or behind a million other people who are selling the same thing you are selling. You are selling to a specific audience that you have created for yourself with your opt-in email list. 

Niche marketing is not about selling to different people every day of the week. Once you have your list built, you can sell to the same people time and time again. By taking as much time as you need and putting forth enough effort to get to know the people who make up your list of buyers you can continue to sell to them. 

Niche marketing is not about focusing on the big picture. It is about focusing on the small picture and the smaller the better. Narrowing your niche down to a very specific part of a larger market assures you of gaining a fair market share of that small part. The world is a big place and there are billions of people. You only need an infinitesimal portion of the population to have a huge list of potential buyers of your products or services. 

Niche marketing is not about seeing only the impossibilities. Niche marketing is only about looking closely at the possibilities. Small possibilities converted to sales can equal big profits.

What Niche Marketing Really Is

It is just one of those hard, cruel facts of life that the big boys have all the money they need to advertise and sell their products and us little guys are on advertising budgets that are so small they probably don't add up to what the big boys spend on paper clips in a month. Competing with the big boys isn't feasible...or possible, for that matter. So what are us little guys supposed to do? 

Niche marketing is our answer. We can't advertise our products and services to the world at large but we don't have to be able to do that to be able to make a pretty decent living... thanks to the Internet. 

Niche marketing is selling specific products or services to a limited audience. One person with a computer, an internet connection and a good idea can go into business for himself on the Internet and target the people who would be most interested in what he has to sell and do all of the above on a very limited advertising budget. 

Finding the right niche for what you have to sell isn't really all that difficult. Just think about who the people are who would be most interested in what you have to sell. For example, if you have concocted a shampoo formula that will take chlorine out of a person's hair, you can't compete with giant companies that sell shampoo but you can narrow your market down to a niche and target sales to those who have swimming pools. You buy a domain, get a server, and build a website to advertise your product JUST to people who have swimming pools. 

In essence, niche marketing is selling a product or service to those who want or need the product the most.

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